“Immersion France”, an app for promoting language tourism [fr]

Det franske udenrigsministerium og Campus France har netop lanceret den nye app “Immersion France”.

Hvad er Immersion France:

  • en flersproget app til mobiltelefoner og tabletter, som er gratis og lettilgængelig;
  • et katolog over de bedste sprogkursusudbud i Frankrig (institutioner med kvalitetslabelen Qualité Français Langue Étrangère, Qualité Unosel, kontraten Qualité Office og institutioner, som er medlem af Forum Campus France);
  • hjælp til at beslutte, hvilken skræddersyet løsning du skal vælge;
  • et interaktivt kort til at stifte bekendtskab med de franske regioner;
  • mere end 100 promotionsvideoer og billeder;
  • i hundredevis af muligheder for ophold som kombinerer sprogundevisning og gastronomi, turistekskursioner, videreuddannelse
  • Klik for at downloade app’en

Adding the French language to our tourist activities to increase the appeal of regions and territories

With over 130,000 students and foreigners arriving each year in France to study French, language tourism today creates several thousand jobs in our regions and generates over €115 million in turnover each year.

PNGDownload the accessible version

As the world’s number one tourist destination, France has a wealth of attractions to encourage learners to extend or diversify their stay or to encourage tourists to discover its language while visiting a region. However, it still lags far behind Britain in terms of the number of language stays: although France has a particularly diverse range of options, from small, independent centres to major universities, and choices of language training to meet the needs of all people (schoolchildren, professionals, families, etc.), it now needs to be better organized, raise its profile and become more transparent for foreign customers who are constantly connected and increasingly demanding in terms of services and hospitality.

Dernière modification : 01/02/2016

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